3:55 AM
ms.rea
The mega department store has some tricks up its sleeves. Macy's will be releasing a collaborative line with designer Matthew Williamson (once the Creative Director of Emilio Pucci) in an effort to attract "younger" buyers and "project a hipper image." Williamson is no stranger to mass produced collaborations--he also released a guest designer line for H&M in 2009.
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